Coubertin Quote for Jul, 10
With the aid (of art), a worthy setting for the Games may be framed … in which athletes … (are) conscious of the special glory it confers upon them.

In Baron Pierre de Coubertin’s emerging vision of the Olympic Games, the artistic framework on the field of play had to be designed to enhance and elevate the experience of the athlete.  This quote is drawn from his 1908 article, “Why I Revived the Olympic Games,” which appeared in the British Fortnightly Review.  The ideas expressed here—that art should be applied to create a fitting visual setting for the competition—would ultimately  evolve into the modern ‘Look of the Games,’ which billions of Olympic fans see in the broadcast imagery of every edition of the Games today.  Beginning with the 1968 Mexico City Games, the disciplined application of a graphic imaging system created a consistent visual experience for the athletes from the venue to venue—and for the worldwide television audience as well. At the 1984 Los Angeles Olympic Games, the addition of temporary architecture around the stadiums created new platforms for extending the visual environment of the Olympic festival.  In fulfillment of Coubertin’s early vision, the branding and design brilliance of the Olympics today continues to evolve as it provides an ever-more inspiring framework for the athletes—and the special glory they have earned.

“On all sides individual efforts are ready to converge towards an ideal of general harmony. The arts are drawing together, sound, line, color, and form seem to be preparing to associate once more in movement, which is living beauty, and thus to constitute the spectacular element of the modern Olympiad. With their aid a worthy setting for the Games may be framed—a setting in which athletes shall move well prepared to assist in the great festival, and shall be conscious of the special glory it confers upon them.”